Tiffany St James – Chief Artificial Intelligence Officer, Liverpool City Region
Tiffany is the former Head of Public Participation for the UK Government: this means she was the strategic lead in the Cabinet Office across 22 central government departments as Head of Profession for Digital Engagement. She ran the worlds’ largest web-rationalisation programme, was the first Director of Communications for DirectGov, the precursor to GOV.UK, and the first Head of Digital Policy Communications for the UK Government. and launched Data.gov.uk with the world-renowned Sir Tim Berners-Lee.
In 2025, Tiffany was appointed to the role as Chief Artificial Intelligence Officer at Liverpool City Region, the first public sector regional CAIO role. In June 2017, Tiffany was invited to set up and run the digital response in Gold Command, the global digital and social media response to the tragedy of the fire at Grenfell Tower in London.
Tiffany founded, and manages, the digital management consultancy Transmute, helping large organisations and governments to embrace digital change through the smart use of digital strategy and cultural innovation using psychology and behaviour change.
She coaches global leaders in digitally-led organisations in the process of transformation, or seeking greater business agility or psychological positive leadership practices.
Her clients include: Google, Microsoft, The BBC, Cabinet Office, UK Parliament, M&G Investments, National Trust, Prudential, TalkTalk, Norton Rose Fulbright, National Trust, The Telegraph, UAE Government, Viacom International Media Networks and various London Borough, City and County Councils in the UK.
